opening windows to improve indoor air circulation

The Hidden Toxins in Our Homes — and How to Improve Indoor Air Quality

Written by: Kelsey O'Brien

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Time to read 5 min

Our homes are meant to be our safe spaces — cozy, familiar, comforting. But what many of us don’t realize is that the indoor air quality in our homes can sometimes be more polluted than the air outside. From furniture finishes to cleaning supplies to the candles we burn, everyday items quietly influence the air we breathe.


The good news? You don’t need to overhaul your home to make a difference. Small, intentional changes — done over time — can dramatically improve your indoor air quality and create a healthier, more mindful living space.


In this guide, we’ll walk through the most common hidden toxins in the home, why indoor air quality matters, and simple, practical steps you can take to breathe easier.

Why Indoor Air Quality Matters


You know that feeling when you open your windows on a spring morning and your whole home instantly feels fresher? That’s what clean air does — it shifts the energy of a space.


Shockingly, indoor air can be up to five times more polluted than outdoor air, depending on your environment. And because we spend most of our time inside, the quality of that air has a huge impact on our comfort, wellbeing, and long-term health.


When we talk about indoor toxins, we’re referring to common pollutants like:

VOC's (volatile organic compounds)

Synthetic fragrances

Flame retardants

Harsh chemicals in cleaners

PFAS ("forever chemicals" from stain-resistant or wrinkle-free fabrics)

They’re invisible — which is exactly why most of us don’t realize how they affect the air we breathe.


Poor indoor air quality may seem harmless, but over time it can contribute to headaches, fatigue, irritated eyes or skin, allergies, or that persistent “stuffy home” feeling. While we’re not here to create fear, understanding these small but real impacts helps us make simple choices — like better ventilation and cleaner materials — that lead to a healthier, more comfortable home.

Common Hidden Toxins in Everyday Items


Indoor toxins rarely come from one big source. Instead, they come from lots of small things we use every single day.

1. Furniture & Finishes


Mass-produced furniture often uses adhesives, foams, and finishing products that release VOCs into the air. That familiar “new furniture smell”? It’s usually chemicals off-gassing.


2. Candles & Air Fresheners


Traditional candles may be made with paraffin wax, synthetic fragrance oils, or chemically treated wicks — all of which release pollutants when burned. Plug-ins and room sprays often contain similar synthetic chemicals.


3. Cleaning Products


Heavy-duty cleaners often rely on harsh solvents and artificial scents. They may smell clean, but they can irritate airways, skin, and lungs.


4. Textiles


Wrinkle-resistant or stain-repellent fabrics often contain PFAS — “forever chemicals” that linger in our environment and our homes.


5. Household Dust


Surprisingly, dust can trap flame retardants, microplastics, and other toxins. Dusting regularly makes a real difference.

Small Steps Towards a Cleaner Home


Creating a cleaner home doesn’t require perfection — just more intentional choices. Start with these easy wins:

1. Open Your Windows Daily


Even 10 minutes of fresh air can dramatically reduce indoor pollutants. A quick airflow refresh helps clear out stale air, cooking fumes, and off-gassing from furniture or cleaners.


2. Remove Shoes Indoors


Shoes track in pesticides, dirt, and pollutants from outside. Leaving them at the door keeps your floors cleaner and reduces what settles into your rugs and air.


3. Vacuum with a HEPA Filter


HEPA filters trap extremely small particles instead of recirculating them. This means dust, allergens, and pet dander are actually removed from your space — not blown back into the air.


4. Swap Synthetic Scents for Natural Alternatives


Artificial fragrances can release hidden chemicals into the air. Choose safer options like:

5. Choose Low- or Zero-VOC Paint


Most brands now offer low-VOC formulas for safer renovations. They produce fewer lingering fumes and cleaner indoor air.


6. Switch to Plant-Based Cleaners


Plant-based cleaners are gentler for your air, your surfaces, and your health. They avoid harsh solvents and fragrances, while still getting the job done.


7. Add Air-Purifying Plants


Plants like snake plant, pothos, and peace lily naturally absorb certain VOCs. They freshen your air and bring a calming, organic touch to your home.

air-purifying houseplants for better indoor air

🍃 What is the “Made Safe” Label?


If you are looking for some shopping guidance, the Made Safe website is a good starting point in your clean home journey.

A Made Safe label means a product has been rigorously screened for thousands of harmful chemicals and found free of known toxins to people, animals, and the planet. This certification avoids carcinogens, endocrine disruptors, reproductive toxins, and other harmful synthetics — offering a trusted signal that what you’re bringing into your home is truly safer.

Made Safe Logo

Building a Low-Toxin Home Over Time


My own journey toward a cleaner home began when I was pregnant with my first child. I remember feeling overwhelmed — like I needed to toss everything and start over — but my budget quickly reminded me that wasn’t realistic.


The best advice I can offer is to start small:


  • Focus on what you use daily

  • Prioritize the rooms where you spend the most time

  • Replace products closest to your breathing zone, like bedding, cleaners, and candles

You don’t need to change everything at once. Awareness naturally leads to better choices, and those choices build a healthier home over time.

Bonus Tips for Cleaner Indoor Air


A few extra habits that go a long way:


  • Use an air purifier in main living areas.

  • Let new furniture off-gas in a garage or outside before bringing it indoors.

  • Wash new textiles — bedding, curtains, even clothing — before use.

  • Clean air vents and replace HVAC filters regularly.

  • Keep a few well-placed houseplants for natural air purification.

These simple habits layer together to reduce indoor toxins and improve indoor air quality day by day.

woman with daughter smelling candle
Image Credit: Fontana

My Personal Clean-Home Habits Now


Years later, I can look back and see just how much has changed — slowly, steadily, and intentionally:


  • Shopping: I choose natural fibers like cotton or linen for textiles, and I look for second-hand solid wood furniture I can refinish with no-VOC products.

  • Cleaning: I now only use natural or DIY cleaners (hello, baking soda and vinegar).

  • Scents: No more synthetic fragrance candles — it’s beeswax and essential oils all the way.

  • Air Purifying: We open windows daily, run an air purifier, maintain high-quality HVAC filters, and keep easy houseplants in most rooms.

I still have clean-home goals on my wish list (a non-toxic mattress being one of them!), but the progress so far has genuinely transformed our air quality.

Final Thoughts


A beautiful home should also be a healthy one. And creating cleaner indoor air isn’t about deprivation — it’s about intention. It’s about knowing what fills your space and choosing things that support your wellbeing, not compromise it.


Pick one small thing to try this week — open the windows more, choose a natural candle, add a plant, or swap a cleaning product. Each step brings you closer to a home that feels good in every way.

Non-toxic home decor for a safe, sustainable home.


Every item at Shelf Love Collective is thoughtfully selected based on a brand’s transparency, ethical sourcing, and use of sustainable, natural materials. We take it a step further by ranking the safety of each product, so you know exactly what you’re bringing into your home. Learn more about our Shelf Love Guarantee and Materials Ranking System.